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October 15, 2013
Author : Admin

How Branding helps in business growth?

It is believed that there are close to a million companies manufacturing consumer goods and marketing them under different names. There are several things which play a crucial role while the consumers choose the products. One of the major assumptions in the study of the economic behavior of man is the fact that man is rational. Other than the price, there are numerous other things which one will look at while selecting a brand from amongst a wide range of other homogenous products. One of the contributing factors for this choice is the personal preferences and tastes. This however is a temporary phenomenon and is very susceptible to change. The more compelling of the factors is the knowledge about the brand of a product. There have been numerous theories on conspicuous consumption and international demonstration effect which try to explain the human mentality to overlook the more basic factor of price while selecting products which are more expensive than other homogenous products.

Most marketing experts and business tycoons simply refer to this as the effect of branding. The effect and the consequences of branding have become so deep rooted that they are even able to overlook some of the more time tested concepts like comparative advantage. With the number of sweat shops continuing to rise in spite of more brands entering into the market, one can just imagine the effect that branding has on the mindset of an average consumer. It is believed that for any product line to succeed, it is necessary to either use an already existing brand name or create a brand with the use of something which is as powerful as a celebrity. With the number of product lines coming out with the names of celebrities, it is easy to see how people around the world are still open to newer brands based on their present interests.

If you like this article and would like to get more information on branding or would like to use branding to augment your business growth, you can get connected with at info@mediapulsetech.co.uk

October 15, 2013
Author : Admin

How Advertising can help you in your business?

Advertising is an approach of marketing where in the firm actively tries to propagate its products or services to the prospective clients. Advertising is non selective in the sense that it does not try to get through to the people who are actually looking for the product or service but to anyone who may or may not be interested. This is one of the main reasons why people consider advertising to be a chance based marketing strategy. Yet, it is true that advertising has a kind of mass appeal that very few other marketing strategies or approaches have. The best thing about advertising is that a firm will be able to get through to a larger number of audiences at a time than any other approach. One of the best ways of advertising is with the help of bill boards. This approach is an age old one and still continues to be very effective.

In the digital world however, there are numerous other kinds of advertising which are soon gaining a lot of popularity. Advertising on television shows became very common since the 1960s and now with the explosion of the internet, there are more radical and revolutionary approaches to marketing and advertising. The best thing about advertising on the internet is it is completely free and one will barely have to pay a fee unless the advertising is done on someone else’s website or webpage. There are numerous ways by which one can advertising on the internet. One can either make use of blogs or place ads in the websites of related items or services. The world of marketing has become so complicated that almost all companies rely on advertising in one form or another to get across to their prospective customers.   

If you like this article and would like to get more information or would like to discuss new age advertising solutions for your business, you can get connected with at info@mediapulsetech.co.uk

October 15, 2013
Author : Admin

How 3D Animation is gaining popularity in the media sector?

It was once believed that animation was useful only in creating comic strips for regular comic magazines. This misconception is fast fading away and animation is making its presence felt in almost all fields. With a meteoric rise in the technological capabilities of modern digital media players, animation is now taking a three dimensional form. Unlike the regular animation which involves just two dimensional representations, the 3D animation can truly bring comic characters into life. There are numerous uses of 3D animation. More recently, there have been several Walt Disney movies which have employed 3D animation. The recent Tintin Movie was a fine example of the depth and clarity in 3D animation. With the passage of time, there has been a rise in the number of 3D animation films and movies which are coming out.

With the advent of television sets with inbuilt 3D playing ability, there has been a massive rise in the number of movies and films which have 3D animation. There are also several cartoon shows which have started making use of the 3D animation technology. It is believed that in the near future even television ads and commercials will start making use of the 3D animation technology to connect to the viewers. With the kind of rise that the industry is witnessing, there is no telling where the 3D animation technology will take us. One of the most crucial aspects about the 3D animation technology is that it can be used to depict certain things which the previous animation technology just could not accomplish. It is believed that kids in the future will be able to enjoy a more realistic depiction of the solar system or a more realistic view of the atom with the help of 3D animation technology.

If you like this article and would like to get more information or would like to use 3D animation in your field of work, you can get connected with at info@mediapulsetech.co.uk

May 12, 2013
Author : Admin

How you can make your marketing campaign successful?

A marketing campaign’s success or failure is dependent on the strategy, planning and execution. Almost all companies are spending most of their budget in marketing and promoting their brands because of increasing competition in the market but Most of the marketing campaigns could not see light of the day and get buried under lots of similar marketing campaigns without getting noticed.

If you want your marketing campaign to be a winner, you need to approach it with a definite plan.

Setting Your Objective

Define your business objective and the desired results you would like to achieve after your marketing campaigns. You can create separate sets of objectives like long-term and short-term based on their nature.  You need to set up goals which according to you can be easily achieved after the marketing campaign.

Becoming an Expert

Your marketing campaign should focus on qualities which makes your product different than your competitors. Try to establish yourself as an expert so that your customers should trust on your product and services. Share some of your mist valuable content with your audience to build a relationship of trust and credibility.

Conducting Proper Research

Do proper research about your customers and where they are while planning your marketing campaign. You should know what your customers are looking for and your marketing campaign should able to provide the information they are searching for to get successful. Also you should try to find out the effective communication means to interact with your customers so that your message can reach your customers.

Making Attractive Offers

Send them an attractive offer which can encourage them enough to participate in your campaigns. A simple “How to lose weight” won’t get much attention as compared to an attention grabbing offer like “How to Reduce 10kg in 7 days”. Also, you can create promotional products imprinted with your logo, discount codes etc to encourage people to participate in campaign.

Keeping Things Simple

Simplicity sells better. Keep you call-to-action link simple so that users can easily participate in the campaign and take the desired action you want them to take.

Setting a Budget

Set the separate budget for each phase of your campaign depending on the different territories where you want to launch your campaign. Breaking costs of each phase separately would help you to measure success of each phase so that you can understand which part of marketing campaign works better than others.

Setting Benchmarks and Measuring Results

Set benchmarks and milestones to measure your results and keep you motivated. Measuring results would help you to analyze the actual performance of campaigns as compared to your objectives. Track the sources of traffic so that you can know which promotional technique is working better whether its email campaign, online ads or referrals scheme. Analyze results and continue with the most effective methods.

Timing and Frequency

Timing your marketing campaign plays a significant role in the success of the campaign. Understanding the buying trends, holiday seasons and festive seasons helps in getting better results for you campaign.  The frequency of broadcast or promotion plays an important role and can increase the recall value of your campaign offer.

We hope you are now in a better position to make your next marketing campaign a success story.


If you are on the lookout for a professional agency to plan and execute your next marketing campaign, you can get in touch with us at info@mediapulsetech.co.uk

May 12, 2013
Author : Admin

What is the importance of graphics in Advertising?

Advertising is the techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way toward what is advertised.

The key elements that help us to bring out advertising include graphics, message, colors, photos, videos and animations.

Graphics plays an important role in the advertising industry. To mention the words graphics design immediately brings into mind advertising. In order words, graphic design is synonymous with advertising industry. This is because the nature of advertising is such that it thrives visual representations of products, services, concepts and ideas. It is the main way in which companies all around the world sell their products and services. Apart from using it to sell products and services, it is also used as one of the key ways of instituting social change.

Advertisements for products and services are most effective when the graphics stand out while maintaining relevance to and clarity of the message. The right graphic can attract good attention and increase the likelihood that the viewer will buy the product.

When companies want to introduce new products and services, they create awareness through the use of advertising. On the same score, governmental and non-governmental organizations use this forum to introduce new policies and create social awareness respectively. The use of graphic design plays a very vital role in getting the attention of the public. The effective use of color and concepts help in achieving this aim. The visual appeal of the graphics is as important as the message it puts across. The visuals are deliberately engineered to appeal to the emotions and intellect of the people it hopes to reach.

Human beings are essentially emotional beings, so appealing to them only at an intellectual level normally does not prove to be the most effective. That is where the work of graphic design comes in. It adds more life to the underlining message and that is how the message gets to sell. The designs are able to do more persuasion than a thousand words is able to. We can all testify to the graphics in an advert we saw on a billboard, in the newspaper, a magazine, on the internet and how you were totally sold out. It is not the message itself that made us responsive to the in the positive manner in which we did. It was the humor and the visual appeal. It left an ineradicable mark on our minds of whatever was being advertised. And guess what? We went on to tell other family members or friends about it.

Advertising or graphic design companies that produce convincing materials know the psychology behind a successful advert. They spend time investigating and researching on how best to appeal to their target audience. The demographics (for example, age, education, income group etc.) of their audience will determine what colors, concepts, techniques and other contents to use.

So next time when you are planning to start a new advertising campaign be sure to get the right graphics that does make an impact and produce the desired results.


If you are looking out for an innovative and creative agency to design your next AD campaign, you can get in touch with us at info@mediapulsetech.co.uk

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