Radio Advertising is primarily of 2 forms :

1. Spot Advertising and
2. Brand Integrated Advertising

In Spot Advertising, airtime is bought across different dayparts and days of the week depending on the objectives of the campaign.It is important to consider when people are involved in a related activity or in a relevant mindset,not just the number of ears reached.The optimum schedule should take both of these into account.Whilst the most common spotlengths are 30 and 40 seconds, spots can in effect be any timelength up to 60 seconds or even longer. The longer the timelength, the more expensive the spot airtime will costs. Ultimately this boils down to the creative ie. how long does the ad need to be to get the message across as impactfully as possible.Some ads needs to be heard a couple of times for the message and brand to really register. Others build quickly but can wear out sooner whilst some ads can be heard time and time again without any risk of wearout.

The motive involved is about maintaining a constant level of awareness for a existing brand or underpinning a pre-existing long-term campaign on another form of media like ongoing TV campaign,newspaper or magazine ads.

Brand Integrated Advertising is a multi-faceted enterprise and can be achieved in many forms.Mainly of 2 types, Short term and Long term.
        
1. Short Term advertising is used to create buzz and talkability using short-term promotions which can be short campaigns which can elucidate and draw in customers within a short period of time such as a cross network promotion to get a new brand talked about on a huge scale.
2. Long Term advertising can be used to build awareness and brand values via long-term sponsorships by extending an existing radio partnership to include an online and print presence.

Radio Advertising's main aim is to Engage consumers in a low interest category, involve consumers in the brand experience and to enhance the relevance of brand activity in the world.

If you like this article and would like to get more insights on #Radio Advertising, you can get in touch with us at info@mediapulsetech.co.uk

Mass communication by definition is the communication of specific ideas or concepts to a mass majority of people in a format of their choosing.

Media companies engage massive audiences in many demographics across the world in many different forms.In recent years, the online media and entertainment has even made a massive presence of niche entertainment options and no longer can they be termed as marginal. 

The main forms of media to express opinions in the world is through Print media which involves newspaper,magazine,editorials and other cyclical publications. The others are in the electronic media category and comprise of Radio and Television. Online media would take all the above concepts and be present in a framework which connects the whole world in an information flow and is unique in it's way because every person who is willing to express themselves through opinions and further discussions are available as an option and can be taken into account, a process not achievable bythe traditional media except in restricted ways.

There are many aspects to mass communication like Advertising,Broadcasting,Journalism and public relations.Communication researchers study communication through various methods that have been verified through repetitive, cumulative processes.The main focus of is to learn how the content of mass communication affects the attitudes, opinions, emotions, and ultimately behaviors of the people who receive the message. Several prominent methods of study are as follows:

1. Survey, a quantitative method, involves asking individuals to respond to a set of questions in order to generalize their responses to a larger population.
2. Content analysis (sometimes known as textual analysis) refers to the process of identifying categorial properties of a piece of communication, such as a newspaper article, book, television program, film, or broadcast news script. This process allows researchers to see what the content of communication looks like.
3. A qualitative method known as ethnography allows a researcher to immerse themselves into a culture in order to observe and record the qualities of communication that exist there.

If you like this article and would like to get more insights on new #mass communication strategies, you can get in touch with us at info@mediapulsetech.co.uk

3D walkthroughs or Flythroughs are the latest tools available for new age real estate marketing. Imagine you have a great real estate project to sell. You want to tell your clients how good your project is, what kind of amenities you offer, how good is the ambience. In such case, you can get a realistic 3D walkthrough that can be showcased to your clients and impress them. 

To create a 3D walkthrough, you need to find the right visualization company who has prior experience in creating architectural visulaization. You need to provide them all the details of your project such as master plan, floor plans, elevations and landscape details. Autocad files forms the source for all these 3D visualizations.

A good 3D walkthrough with voice narration and music can help you to give your clients a visual presentation of your real estate project that is yet to be constructed.

An ideal walkthrough or a flythrough presentation should be in the range of 5 to 10 minutes duration depending on the size and type of your project.

You can use this 3D walkthroughs in tradeshows, events and customer meets. You can also host it on your website or post it on social media sites like facebook, myspace etc. as well as post it on video sites such as youtube, vimeo etc.

It can also be used to impress investors or for new project bidding. It is recommended to use the benefits of this wonderful tool to impress your clients and sell your real estate faster.

If you like our article, want to know more about this wonderful tool called 3D walkthrough or 3D Flythroughs, contact us. You can also like us, share this article with your friends or collegues who can get the benefit of our effort.

Graphic design is the process of using various methods to create and combine words, symbols, and images to create a visual representation of ideas and messages.It often refers to both the process of designing by which the communication is created and the products or designs which are generated.Since the advent of print media, there has been many innovations in the field of typography,page layout and visual arts to simulate and generate relevant imagery in the mind's eye of the beholder.The main aspect of graphic design is in the organization of the elements of art or placement or arrangement of visual elements or ingredients in a work of art, as distinct from the subject of a work,known as Composition.

A graphic design project may involve the stylization and presentation of existing text and either preexisting imagery or images developed by the graphic designer.This is a skill set required for graphic design and the designer needs to be aware of the nuances and expectations in visual arts,typography,page layout,interface design,printmaking and most importantly, user experience. Each skill is demanded for a specific purpose or project undertaken by the designer to satisfy.
    
Creativity and judgement is the most important aspects of graphic design, where the designer ,within the many restrictions and expectations, can stretch their mind to generate graphics which would be found most satisfying by the client and goes on to create the right impression and image that the intended work is expected to achieve. Since the advent of computer technology,there have been even more radical ways in whihc designers can unleash their potential and the recent years has seen a rise in the number of talented and creative designers in creating simplistic or the most complicated imagery in tune with the material.New ideas can come by way of experimenting with tools and methods. Some designers explore ideas using pencil and paper.Usually, many different mark-making tools and resources from computers are used to sculpture as a means of inspiring creativity 

Nearly all the popular tools incorporated into the field have been produced by Adobe incorporated.Their major products include Adobe Photoshop,Adobe Illustrator,Adobe Dreamweaver,etc.

If you like this article and would like to get more insights on #graphic designing techniques, you can get in touch with us at info@mediapulsetech.co.uk

Marketing is a synthesis of all activities and processes which try to ensure that the products or services of a firm move from the point of production to the end consumers. Marketing is generally considered as the process of creation of effective demand for a particular good or service within a community in an effort to ensure the circular flow of capital and goods in an open economy. There are several things which are part of the process of marketing. Some of the most well known marketing strategies include:

• Advertising: where in prospective consumers are made aware of a product or service which they can avail. Generally, this approach is not specific and almost anyone has the chance of coming across it.
• Promotional Events: this is a kind of marketing which is generally employed when the product or the service is first launched in a particular place. This not only helps create the news required for the introduction of the product into the market but can also help the company or firm create itself a niche in the market or launch a logo or a brand ambassador for the product lines.
• Retail sales marketing: this consists of ensuring that the sale of the product or the services increases at the grass root level. This is done primarily by ensuring that retail stores are made aware of the products completely so that they can in turn introduce more prospective customers to the product. This kind of marketing strategy is generally used in products which are marketed through retail chains.
• Promotional Offers: this is one of the best ways to exploit the market dynamics by offering a price much lower that the prices of the competing products.

If you like this article and would like to get more information on marketing strategies or would like to use innovative marketing ideas in your business, you can get connected with at info@mediapulsetech.co.uk