Often people feel that creating a website is a great accomplishment and it is the gateway to big time business. But they forget to take care of website maintenance and updating the content of the website. This can result in business loss.

Website maintenance is important to be sure your visitors are getting the very best information, that maneuvering through the website is easy, and that you’re converting more visitors into customers.

For an online business it is very important to keep the website well maintained. It must satisfy the needs of its customers without any error on website. A well maintained website represents a good web design. Website maintenance plays an important role in proper functioning of website. There are many areas which need to be covered while performing website maintenance.

Updated Content:

It’s important that the content on your website is always updated, so that individuals receive the latest news and information. You can avoid having to update content regularly if the content is “green” or relevant at all times. To ensure that your content is green, avoid references to current events or anything else that might date the content. If new products or updates are released, be sure that the information is added to the content on your website.

Navigation:

If a new product or service is added to your website, it’s important to ensure that the navigation is easy. If a new page is added, it should be available from the home page, and it should be easy to move from that product page back to the home page, and throughout the rest of the website. Visitors can get frustrated easily if it’s not easy to get from page to page on your website, and this could result in lost customers.

Backing Up Your Website:

Another important part of website maintenance is backing up your website. Sometimes, technology fails, and the last thing you want is to lose all of your website’s information and formatting. This is especially true if you’re updating frequently, or having other professionals work on your website content, design or other aspects. It should be backed up frequently, so if something does happen, you still have access to your website files. Backing up your website at least once a month is a great idea.

Links:

Another thing you’ll want to do is make sure that all of your links are working. If customers attempt to click on links that aren’t working or that take them to an error page, they may easily become frustrated. This can result in the loss of potential customers as well as a decreased number of conversions. There are link checker tools that you can use, so it’s relatively easy to make sure each link on your website is working.

Platform Updates:

If your website is created with a platform like WordPress, Joomla or something similar, it’s important that you regularly update the platform. There are usually updates fairly regularly with these services, and those updates make the website run more smoothly and operate more efficiently. Most offer alerts when updates are available, so keep your eye on that and update when updates are available.

Website Uptime/downtime:

Monitoring the uptime and downtime of the website helps you to alert yourself on possible business loss. It helps you to perform activities that can help to minimize the downtime.

Website maintenance is about more than just adding new content. It’s important that the website runs smoothly and is user-friendly for those who visit. This can go a long way toward increasing conversions and in turn, increasing sales and profits.

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If you are looking for a reliable team to manage your website or give consultation on how to manage your website, you can get in touch with us at info@mediapulsetech.co.uk  

It is a common practice to give work to different vendor who specialize in their field. Sometimes you will be happy that you got something great done at a low cost. But have you ever thought of how many times you had to give briefing to each vendor to get your work done and how many times you need to follow up or call your vendors. Also have you noticed that you get different quality output from different vendor? Do you get all the outputs on time? Definitely a big NO.

Why working with a single reliable vendor is good for your business?

Multiple briefing problems:

You will have to brief every vendor on your project. For example you are working with a freelance designer for designing the logo for your new project, you are working with brochure designing vendor to design brochures, you are working with a video production company to do a corporate film for your new project, you are working with a web design company to do the website for your project, you are working with a advertising company to release ads for your new project, you are working with a new company for doing the SEO for you website and you are working with a new company for your PR activities.

Imagine how many time you have to do the briefing and to how many companies.

With single vendor, you can save you valuable time as you need to just deal with a single team and just need to give single briefing.

Lack of standardization across collaterals/communication:

Since you’re working with multiple vendors, the collaterals and communications will tend to dilute or distort and give unexpected results. The colors used will not be standardized; font sizes and type will vary. Imagery will vary. Identity of the project will be compromised.

Whereas with a single vendor, you can give briefing only once and everything else will fall in place. You can get standardized collaterals and standardized communications.

Co-ordination problems:

Only a person who has been working with multiple vendors can tell you how miserable he will be feeling. Calling and coordinating with multiple vendors, getting blasted from seniors for delays, poor quality output, poor response etc. can get the hell out of your life.

With a single vendor, you will have a single point of contact and thus coordination is not an issue at all.

 Vendors take less responsibility:

You might have experienced while dealing with multiple vendors that each vendor blaming the next. You will not know who is right and who is at fault. Nobody takes the complete responsibility.

With single vendor, you can hold him/her responsible for the entire work. It leads to better quality output and responsible results.

Unlimited phone call / emails:

To interact with multiple vendors the coordinators have to make multiple calls and send multiple emails to get a job done. It puts excess pressure on the coordinator.

Whereas with a single vendor, one phone number, one contact, one invoice; it’s just easier dealing with one vendor.

More time spent on discussing pricing, negotiation, documentation etc.:

With multiple vendors, you will be spending more time to discuss the price with each vendor, negotiate and do the documentation each time. This will consume substantial time and effort from your end. Lot of delays can happen do to the documentations and delivery procedures.

But with a single vendor, you do it once and keep getting the outputs without any hassles.

Confidentiality will be an issue:

With multiple vendors, you need to share your confidential information with multiple companies and multiple teams. It will result in you losing control over your confidential information. If any issue arises you will not be able to track or trace the source of leakage of your confidential information.

But with a Single vendor, you can get into a non-disclosure contract and share your confidential information. This will help you to give your confidential information in the hands of a single responsible vendor. It will help you to protect your interest.

 

Streamline Your Operations with a Single Vendor.

There might be times when it makes sense to use multiple vendors, but there are plenty of reasons to stick with one if they’re doing a good job of looking after your business needs.

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If you are interested to discuss on how your company can apply this rule or discuss how you can change your vendor policy, you can get in touch with us at info@mediapulsetech.co.uk