Most marketing and sales programs will teach you how to "get" clients. That's what every business owner wants, isn't it? Without clients you have no business. A successful business requires that your attention always stays focused on "getting" the next client. Right?

But "getting" clients feels like fishing from a leaky boat. It is very unpredictable. You cast your net hoping to catch a client while praying that the client you catch is actually a healthy one. Meanwhile the bottom of your boat is filling with water.

I meet many agency owners who continually cut bait and cast lines desperately trying to "get" a client. Some even give their work away just to prove they are worthy to do the work. Proposals become auditions and RFPs feel like the next request for a dog and pony show.

No one wants to work like this. And no client wants to be "caught" either. Healthy clients want to be led, guided and served. So rather than trying to "get" your next clients, change your mindset. Look for clients who you can enroll in working with you.

When you enroll a client the relationship shifts immediately to positioning YOU as the expert. You become the attractive commodity the client needs, not vice versa. Your client's thinking shifts from hiring you to engaging with you. You call the shots of how much it costs to work with you, what the results will look like and how long it takes to do your work. In other words, you get to truly lead.

The idea of "getting" anything comes from fear-based business thinking that, sadly, is rampant in our creative industry. Fear stops us from truly leading and is ultimately the core of all our business development problems. Fear based thinking is not only destructive; it's contagious. Not only do we manufacture it ourselves, but we can catch it from others. Just attend any design conference and you can sense the fear in the room.

Getting clients is a reactive approach and reactive thinking is the hallmark of fear mode. If you are "getting" clients you have to persuade them that you are the best choice for the job and often times you have to compete for the work. Your marketing becomes reactive, desperate, and unfocused.

Fear-based sales and marketing is what most creative people know and it is the chief reason that business owners hate selling and avoid marketing. When you "get" a client, you are positioned as a vendor, someone who can be replaced at any given moment. Your fear of being replaced then causes you to work in people-pleasing mode leading to stupid decisions that ultimately cost you more than you bargained for.

So how do we get out of fear? Fear is simply the absence of love. When you love your business, love your clients and love yourself you work from a totally different, love-based, approach to your business development and leadership. Your sales and marketing stops being about you, your accomplishments and your awards and starts being all about serving your clients and transforming their world.

When you create programs for your clients to enroll in you become one of a kind. You show up as someone with unique expertise and a whole new playing ground for you to lead your clients into. You now have something different to offer, something unique and valuable. And oh, yeah, you also have the wherewithal to charge a lot more for your work.

Enrolling clients becomes an invitation not an audition. Now, what you sell is not simply the outcome of your work but the experience of working with you and your unique point of view.

It's a simple distinction to remember: "getting" comes from fear; "enrolling" comes from love. Projects become programs and clients become your followers. Bring more love into your business and create the next big program for your clients to enroll in.

There are several ways and methods by which a person can pass a message to other individuals. The approach and the method adopted will have a huge bearing on the quantity and the quality of the audience. One of the best ways to ensure that a particular message is passed on to maximum number of people is to adopt the mass communication methods. Mass communication refers to dispersal of information to a large number of people un-selectively. In this method, the message is communicated to a comparatively large number of people without selecting the prospective audience. There are several benefits of mass communication in advertising. When most of the advertising methods rely on informing people who are already using a particular product about a new product, mass communication will help companies bring more people under the purview of sales of that product. Mass communication can be very useful when you wish to bring in more clientele and horizontally expand as well as penetrate vertically.

While most other methods will convince a person using a product to try out a different homogenous product, mass communication can be useful in informing the prospective clients about the existence of a new kind of product. This method of communication can be very effective when you want to spread word about health programs, community events and any special gatherings. Even though this method will not be able to convince the audience completely, it will do its job of informing rather effectively. There are several channels through which mass communication can be undertaken. Some of the most prominent are: radio, television and internet.

If you like this article and would like to get more information on mass communication or would like to take advantage of mass communication ideas for you business, you can get connected with at info@mediapulsetech.co.uk

The birth and growth of different kinds of media has greatly influenced the way marketing and advertising is presently undertaken. This being the case, several companies fail to acknowledge the utility and significance of radio advertising. Even though radios are soon getting outdated, one just cannot discount the fact that nearly 85% of the population tunes into one radio station or another at some point of time. This is more so when the people are travelling. When one is busy driving and cannot afford to keep switching the songs, one tends to stick to one radio channel. AT this juncture, a person will be completely involved in driving but at the same time will have a ear out, listening to the radio. This is the moment that a radio advertisement can really have a huge effect.

There are a few things that one will have to keep in mind while creating a script for a radio advertisement. The entire script should be short and precise. Unlike a television ad, a viewer will not be engaged visually and hence tends to drift away from the content if he is not held captive within a short period. The script should be short and introduce the main message at the earliest. Some of the best radio ads are generally extremely short and to the point. It also helps if there are jingles and catch phrases and words in the ad so that the listeners are kept interested. This also ensures that the listener will be reminded about the ad frequently which will ultimately result in greater conversion of prospective clients to customers.

If you like this article and would like to get more information on radio advertising or would like to use radio promotions for your business, you can get connected with at info@mediapulsetech.co.uk

There are several things in life to describe which reality becomes constricting. Graphic designing lets an artist explore and express surreal thoughts and ideas without seeming very artificial and fake. Graphic designing is as much an art as any other fine art forms. The field of graphic designing is gaining more popularity in the recent times due to the sudden increase in the applications of the graphic designing products. Almost everything from high quality banners to vinyl posters to sci-fi movies is extremely dependent on graphic designing. There are numerous software which are presently available which help people with graphic designing. The choice of the software will however depend on the requirements of the individual artists. There are also several high definition graphic designing software which can be used to create three dimensional graphics.

Graphical designing is becoming extensively used for advertising these days. The visual appeal and the depth of clarity in the images created out of graphic designing makes it extremely useful to have on billboards or even on vinyl posters. Of late, graphic designing is being used to give unique custom made paint jobs to chopper bikes and cars. With the kind of precision computers available, one will be able to easily convert any design into a tangible outcome easily. Graphical designing is also gaining popularity in the science fiction movie industry which seems to be coming up with newer plots based on the richness of the graphical designing which permits directors to create an almost real depiction of several unimaginable things. Going by the trend it its applicability and usage, graphic designing is one of those fine arts which is here to stay.

If you like this article and would like to get more information on graphic designing or would like to use creative designing ideas in your business, you can get connected with at info@mediapulsetech.co.uk

A Web based application is any application that uses a web browser as a client.The term may also mean a computer software application that is coded in a browser-supported programming language such as JavaScript with a markup language like HTML and reliant on a common web browser to render the application executable.

Web applications are popular due to the ubiquity of web browsers, and the convenience of using a web browser as a thin client. The ability to update and maintain web applications without distributing and installing software on potentially thousands of client computers is a key reason for their popularity, as is the inherent support for cross-platform compatibility.Web applications use web documents written in a standard format such as HTML and JavaScript, which are supported by a variety of web browsers. Web applications can be considered as a specific variant of client-server software where the client software is downloaded to the client machine when visiting the relevant web page, using standard procedures such as HTTP.

Many languages and scripts are used to provide the interface such as Java, JavaScript, DHTML, Flash, Silverlight and other technologies.Through this, application-specific methods such as drawing on the screen, playing audio, and access to the keyboard and mouse are all possible. Many services have worked to combine all of these into a more familiar interface that adopts the appearance of an operating system. General purpose techniques such as drag and drop are also supported by these technologies. Web developers often use client-side scripting to add functionality, especially to create an interactive experience.

The common structure is the three-tiered application.The three tiers are called presentation, application and storage. The web browser sends requests to the middle tier, which services them by making queries and updates against the database and generates a user interface.
1. A web browser is the first tier (presentation).
2. Web content technology which uses an engine to produce dynamic web content is the middle tier (application logic).
3. Database is the third tier (storage)

An emerging strategy for application software companies is to provide web access to software previously distributed as local applications. Depending on the type of application, it may require the development of an entirely different browser-based interface,these programs allow the user to pay a monthly or yearly fee for use of a software application without having to install it on a local hard drive. A company which follows this strategy is known as an application service provider (ASP), and ASPs are currently receiving much attention in the software industry.

Security breaches on these kinds of applications are a major concern because it can involve both enterprise information and private customer data. Protecting these assets is an important part of any web application and there are some key operational areas that must be included in the development process.Building security into the applications from the beginning is of prime importance.

In cloud computing model web applications are software as a service (SaaS). There are business applications provided as SaaS for enterprises for fixed or usage dependent fee. Other web applications are offered free of charge, often generating income from advertisements shown in web application interface.

If you like this article and would like to get more insights on #web applications, you can get in touch with us at info@mediapulsetech.co.uk