A successful brand idea is based on the concept of singularity.

You want your brand idea to create the perception that there is no other brand like your brand. Essentially, your brand idea is about taking a position.

Once you take a position, you'll be able to close in on the core of the brand idea and all the words, images, and the emotions you want people to associate with your brand will start to take shape.

The big idea is perhaps a catch-all for your company or service. It should encapsulate what makes you different, what you offer, why you're doing it and how you're going to present it. The other 'ingredients' are slightly more specific, but they should all feed from the big idea.

The big idea is also a uniting concept that can hold together an otherwise disparate set of activities. Ideally, it will inform everything you do, big or small, including customer service, advertising, a website order form, staff uniforms, corporate identity, perhaps right down to your answer machine message.

At CMPT, we base our thinking on these principles and define unique branding ideas to your products or services. We do a lot of research on your business, your products or services, your competitors and their branding or marketing strategies.

As an outcome of all these researches is the birth of a new branding idea that sets you apart from the rest.

We look at every new opportunity to give better exposure to your brand. We always look towards leveraging your branding activities to deliver higher brand equity.

If you are looking for new branding ideas for your brand, our team of branding experts can guide you to achieve branding excellence.