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March 27, 2016
Author : Admin

How 3D animation can do wonders to your business communication?

Business communication is undergoing tremendous change over the past few decades. Every company is looking to be different and hence probing new technologies and new communication methods.  Usage of animation is growing day by day in the corporate world.

3D animation is fast becoming the go-to method of video production for many different types of businesses. Most people have seen it used so skillfully in children's movies, but now it's also used in commercials and other forms of corporate communication. Not just anyone can sit down at a computer and produce top-notch 3D graphics, or any type of video production.

It takes skill and knowledge to make characters and objects come to life, and if your business is interested in using computer generated images for any aspect of your business, it really makes sense to have professionals do the job. Just as with outsourcing any part of your business, entrusting animation to a company that specializes in that sort of thing will help you realize all of the benefits that the technique brings.

Perhaps the greatest benefit to using 3D animation for your business is that your message, your logo, your entire business kind of comes to life. Marketing is the most noticeable way that graphic animation can be used by a business. When normally static elements of your business can come to life when animated, it makes the whole message that much more engaging to the viewer. But animation does a lot more than bringing characters and logos to life to sell more products and services. Your business can use animated videos for training purposes, and to show how a product or business process works.

In some cases, having an employee run through certain elements of the job with video training help can greatly enhance the whole training process. Training with a video works especially well for repetitive processes, assembly lines or running different kinds of machines. Using 3D animation can give a complete view of the job that needs to be done, so the operator or employee has a greater understanding of what needs to be done, before he ever gets on the floor. This can cut down on any training mishaps in the early stages. Animation can also demonstrate how to properly use a product or service to prospective customers in the consumer or distribution network. This can cut down on personal calls made by salespeople to demonstrate what's new in the product line.

Whichever the application, computer generated animation uses motion to communicate a message, and the possibilities are basically endless. If you've enlisted the help of a professional service, you can always add or subtract as you go. Animated graphics enhance sales pitches, trade show participation, and anything else where a firm message must be communicated to the public or another business. You'll still need sound marketing principles and business practices to make your video work for you, but once everything is in place you're better to have it than not to have it. Adding 3D animation to your corporate video production may be one of the more lucrative business decisions you could make.

In this fast paced world, you need to exploit the benefit of using 3D animations to gain upper hand against your competition. As more and more companies start using 3D animation in their communication, the demand for professional 3D animators has also increased over the years.


If you are looking to use 3D animation in your business or in your marketing campaigns and you need help in how to go about it, you can get in touch with us at info@mediapulsetech.co.uk

March 17, 2016
Author : Admin

How Integrated Marketing can increase your advertising ROI?

Integrated customer marketing is the key to driving increased loyalty; customer lifetime value and overall return on ad spend. Customers are being inundated with various marketing media from direct campaigns like catalogs, direct mail and email, to indirect media like paid search and affiliate and social marketing. By creating an integrated, customer-oriented marketing program, you will increase the retention rate and overall value of the base.

Your marketing strategy should identify the various touch points to reach your end customers. Design the campaign for all the media vehicles. Start the activity together across all the media and start measuring the results. Based on the outcome, you can tweak the message or the graphics for better result.

Integration marketing is focused on maximizing the opportunities from multiple channels to grab and engage the attention of your prospects. Whether it’s Internet marketing, email marketing, direct mail, or mobile marketing you’ve got to manage the flow and conversion of visitors to leads when you are conducting an integrated marketing campaign. Take a look at these tips and ideas that should help you to pull off your multi-channel marketing campaigns.

Establish campaign goals in advance
as with any marketing campaign, setting goals in advance will help you manage the details and measure success. Take a snapshot analytics report before you launch the campaign so that you can compare the results and see if you have achieved your goals.

Use a unified branding scheme
with multi-channel marketing campaigns, you will have people coming into contact with your brand via email, your website, landing pages, social media, mobile and direct mail. Make sure that your branding is unified across all of the different mediums. From your Twitter page, to your blog’s layout, visitors should find a familiar brand experience.

Landing pages optimized for each channel
let’s say you send out postcards with a QR code on them inviting readers to visit your site for a special coupon offer. Given that the only way for them to access the special offer is by scanning the code with their smart phone, it makes sense that you should make sure that the QR code sends visitors to a mobile optimized landing page.

Regardless of the channel, the landing page that the visitor comes too should remind them of the ad they are responding to and provide a way for them to give you their name and contact information and get what they came for.

Focus on list building
as you are interfacing with prospects through these various channels, the focus should be on adding them to your database. Structure your offers so that visitors will have to leave their name, email address and phone number in order to get a valuable incentive product or freemium. Set clear expectations about how often you will be sending mailings and what kind of content they can expect from you. Create a rapport with these new subscribers and give them lots of reasons to stay on your list and connected to you and your brand.

Test and track your results
when you are marketing through these varied channels, you’ll want to come up with some numbers so that you can determine which ones yielded the best results for you. If you make changes and tweak headlines or offers, testing can tell you which version of a creative was more effective than the other.


If you would like to include integrated marketing concepts in your marketing plan or if you would like to get ideas or suggestions on integrated marketing approach, you can get in touch with us at info@mediapulsetech.co.uk

March 09, 2016
Author : Admin

How to select the best website designer for your website development ?

Your Website is your face to the external world. You have to make sure it is one of the best website you can have. You have to constantly update it to keep it fresh with latest info.
But the big question is how to choose the best website designer?

You need to do some home work to identify the right designer or a web design company.

Much of your choice of designers depends on whether you want to work locally with someone, or whether you are willing to work remotely with them over the phone. Here are some things to think and ask about when hiring a website designer:

1. Pay attention to how much they ask you about YOUR BUSINESS. They should want to get to know you and your business intimately. How else can they design a site that reflects you and your business, unless they spend time to get to know you?

2. Look at sites they've designed to see if you like their style. Is there a certain feel to ALL their sites, or are they flexible in their designs?

3. Ask them if they did the actual graphic and layout design of the site, or if they just did the programming.

4. If they don't do the graphic work themselves, can they recommend a graphic artist?

5. Do they have a structured planning process that leads you through the design phase, and if will they document all the discussions and decisions? If they have a Website Planning Guide that you’ll work through together, that's really helpful.

6. Ask them what they know about internet marketing and search engine optimization. Be sure that they're creating a site for you that meets your larger marketing and business goals. (A pretty site is no good to you unless it generates revenue and prospects.)

7. Ask the designer for their fees and what is the estimated cost for the site you want. They may not be able to give you a good estimate until you discuss content and features of the site. Expect to pay between $60 - $125 an hour, depending on their skill and their location. A quality website with good graphic design and layout will cost around $2,500 - $3,500 for a 10-page site. If you add a blog, newsletter, shopping cart, autoresponders, email address setup, SEO, membership site, or logo design (or if you have more than 10 pages), expect the price to be higher.

8. Ask them how they bill you. Will they invoice you monthly, or when certain milestones are reached? Do you have to make deposits?

9. Pay attention to whether they'll try to stick within your budget, or whether they keep suggesting new add-ons that increase to the cost of your site. Remember, designers aren’t responsible for your budget -- you are.

10. Talk to some of their current and recent clients, to see how smooth the process was. You want someone who has good project management skills AND good communication skills. They have to listen to you, not just give advice.

11. Ask them whether they will maintain your site after the initial design, and how much they'll charge for that. Some designers want to create new sites but don't want to maintain them. Someone like a virtual assistant (VA) may be able to maintain your site for a lower hourly fee, as long as the VA is skilled in website programming. Find out what types of programming are used in your site, so you can find someone to help you update it.

12. If you're going to maintain the site yourself, ask them if they'll design your site so that it is easily maintained by a business owner. We recommend Adobe Contribute for basic maintenance tasks to all our website design clients, as it's easy-to-use and if you make a mistake, you can "roll back" the website to a previous (good) version.

13. Make sure that your contract states that you own the copyright to the entire website (except, of course, for stock photos and graphic...the original photographer/artist owns the copyright to stock images). All content, including graphics that you hired someone to custom-create for you, should be owned by you.

14. Make sure you own your domain name, even if the website designer registered it for you.

15. Ask your designer for original, editable source files. You need to be assured that you will be able to edit your website (or have another designer edit your website) with ease.

16. You have got to enjoy talking and working with them. Do you LIKE the designer? Do you believe they'll act ethically? Do you enjoy speaking with them? Do they stay focused to the task at hand, or do they ramble and waste your time? Do you feel you "click" with their personality and values? Do they offer you invaluable insight and advice about your site design?

17. Tell each prospective website designer what your deadline is and ask if they can meet it. Many good website designers are already booked for the next 4-6 weeks, so you may have to wait for the designer of your choice. If you don’t have a specific deadline, brainstorm with the designer to create a good working deadline that you can both meet, especially if you will be doing the job of writing the website text.

Your website is crucial to the success of your business. By doing extensive interviewing of potential website designers, you’re more likely to pick one that can do the work you want, is willing to really listen to you, can create a site that reflects you and your business, and keeps within your budget and timeframe.


If you are want to discuss how you can build your website or how you can revamp it or how you can derive more value from it, you can get  in touch with us at info@mediapulsetech.co.uk

February 28, 2016
Author : Admin

Customer Retention is key to your Business Success.

Customer loyalty and retention are keys to brand success. Treat your customers with respect, and they'll reward you with loyalty. Listen to them talk online, make your messages appeal to them, give them incentives, and keep in mind that if your current customers are happy it's without a doubt referrals will follow truly optimizing resources and opportunity. It's easier and less expensive to expand and enhance current relationships than bring in new ones. Loyal customers buy more.  And more often. Here are some tried-and-true tactics that keep customers happy, prospects interested and business flourishing.

1. Don't mess with loyalty. Okay, so a pretty obvious first lesson. But really, don't take loyalty for granted. Many business owners need to get out of the "we already have them" mind frame and treat their current customers just like they treat prospects. Nourish and flourish. Even with a successful marketing campaign, people might try you out but it's only if you build a relationship with the prospects that will get them to come back. In today's world full of options, a customer can easily choose another provider. And tell all their friends. Don't take loyalty for granted and don't underestimate the power of one-on-one relationship building. Customers return when they feel a connection with the brand and when there's a mutual sense of belonging.

2. Word-of-mouth is not new. This brings us to the second point. Once you've really satisfied customer needs, it's without a doubt they will tell others about you. If this happened to you with your business, it's by no means a new discovery. However, the only thing that is actually new unlike previously is that you now have to go the extra mile. Since industries and options are so saturated, it is easy for a customer to take their business elsewhere. And trust us, if you don't measure up - they will. Your service needs to over deliver in every area because the expectations bar has been sent so high, and can also probably be met by your competitors.  Being good is no longer good enough. You need to do something truly outstanding (and relatable to your market) to really get them talking about you. Once you exceed expectations, customers will be referring their friends, relatives, neighbors, and co-workers.

3. Listen and help.  The internet offers unlimited possibilities. Brands are now able to actually communicate and listen to their clients and prospects, and we have social media to thank for it. Depending on where your target market hangs out, Twitter or Facebook have been great for monitoring conversation, listening and helping. If a current or even potential customer is having issues and you know what the answer is, lend them a hand even if it doesn't result in direct business. Trust us; it will pay off in the future. Social media platforms are just one of the many avenues for your business to ask customers what they want and what they like and dislike. You can also include a chat or customer surveys on your website, at the point of sale, in the newsletters, or just simply call a customer up to see how they're doing. Also, do remember that customers expect you to take action if they complain, especially once you initiated the dialogue.

4. Act human.  It wasn't until recently that people started associating faces with brands. On a larger scale, Mark Zuckerberg of Facebook and Steve Jobs of Apple are prime example of how to make an organization be associated with a leading face. Meanwhile, other organizations haven't been as dominant in associating people with their brands (who's really the face of Google?). Acting human and being able to relate to your customers on a personal level speaks volumes. It says that you're one of them, bringing them up a level. They feel more comfortable speaking to somebody they can relate to and in return also have more personal attachment. Take advantage of the online platforms in sharing pictures, stories, tips and speaking in anything but a robotic tone. Also, if you don't have any negative comments - you're not trying hard enough.

5. What have you done for me lately? Incentives, incentives, incentives! If you're nourishing a prospect and engaging him in the early stages, you should not abruptly cut off communication once they sign on. They assume that once a customer is happy, that customer will stay happy and continue to use the services. Wrong! Your customer is always thinking what's in it for me? So what can you do (or not do) during the customer's experience? Some of the ways you can continue to interact with customers is through loyalty programs, inside news and perks, special discounts, newsletters, memberships, events - just to name a few.

Let your customers know that their success and satisfaction is important to you. You succeed when they succeed, so you need to do everything you can to keep your customers happy. Use this as a benchmark. When customers are happy, that means the business is doing something right. It's yet again a simple concept but needs to be instilled into a corporate culture and customer interaction. Take advantage of social media monitoring and communications tools. The sky's the limit for what it takes to make your customers and prospects happy.

February 21, 2016
Author : Admin

How you can spice up your business communication with Animations?

Animations generally remind you of cartoons that your kids watch or games they play. It could be Spiderman, Tom and Jerry, mickey and Donald and so on. But you will be surprised to know that you can use animations in your business communications.

Animation brings the power of imagination and creativity to your marketing, and has grown far beyond cereal or game ads. It gives you the power to demonstrate almost any product or service to your clients, sometimes so realistically that it's hard to believe its not real video. The motion and color of animation grabs attention, explains instantly, demonstrates what has yet to be realized and is an effective marketing tool when precisely tailored to your target demographic.

Let’s say you need to demonstrate your product – a new washing machine. How can you demonstrate the functioning of your product? But with animation you can visually demonstrate how it actually spins and removes the dirt from clothes. Similarly you can explain concepts, functionality, ideas and many things using animations.

These animations can be used for advertising, demonstrations, training and product development purposes.

Animations can also be used for corporate communication to spice up things. You can have an impressive animated corporate video to impress your clients. Animated curtain raisers can spice up your event and surprise the audience. Animation on your website can hold visitors’ attention better than a static website.

Animation can be 2D or 3D depending on the need. Some ideas and concepts can be explained in 2D animation. But some needs only 3D animation for better clarity and impact.

With animation, the sky’s the limit! Animation can achieve the most bizarre special effects and be presented in the most abstract environments without any worry about the logistics and possibilities. You can go as far as Mars or as high as the Heavens! You can make an entire city black out or make the Sun go nova! Go wild with animation!

Animation has been used in television marketing for decades, but recent innovations such as 3D promise to revolutionize the industry. In combination with HDTV or 3D television, animation can make your product or service as unforgettable as a theme park ride. Special effects can make your product or message seem to fly through the air, explode overhead, or come so close and look so real that it seems possible to touch. While such applications are still somewhat limited, in select venues they can be a powerful marketing tool.

Once you’ve created an animation, make the most of it and use it offline too. Animation can enhance presentations, pitches and meetings by helping to explain and promote your business. It’s a great conversation point and useful for networking.


Animation with music, voice and special effects can really spice up your business communication. If you want to explore the benefits of this interesting solution, discuss on how you can apply it to your business, how much it cost to produce it, just get in touch with us at info@mediapulsetech.co.uk

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